Tag Archive for: Austin

I have not met many Turkish people who have actually lived in Finland. When I found Ozlem there was no way she could get away without me interviewing her for the website. I absolutely love Turkish food and miss that terribly from NYC. Not the mention all the Turkish connections (including our 3 Turkish DJs in NYC, Gokhan, Murat and Ilker) we made via EuroCircle NYC, the great events we organized with the help of the Turkish community, consulate, Sinem and all. I am getting really nostalgic thinking about it. But let’s meet Ozlem first and learn more about her.

Please introduce Yourself.

I am Ozlem Diker. I was born and raised in Istanbul, Turkey. My sister and I grew up traveling since my parents owned a travel agency. At the age of 17, I traveled to a small town called Raahe in Finland as an exchange student. There, I have lived for a year with a Finnish family, who has accepted me – a kid they just saw for the first time in their life – as their daughter, sister or grand kid forever starting from that moment. I was not a tourist any more. I have experienced to be Finnish for a year. I have learned that nothing is better or worse, but everything is just different. I have studied International Trade in Istanbul. Upon my graduation, I first moved to Pforzheim, Germany to study MBA in International Management and then to Hamburg, to perform an internship in international marketing. After the MBA program, I moved back to Istanbul and worked in business development and finance department of an international private equity fund for five years. In the meantime, I got married to my beloved husband.

When and why did you move to the USA/left your country? How did you start your business?

I moved to Austin in October 2012 due to my husband’s job. He was offered a position in the US branch of the company he has been working for in Istanbul. It was a good opportunity for both of us. We decided to make the move and I quit my job. All of a sudden, I was transformed into an expat’s wife from a career oriented, hardworking professional. After a year’s time of job-hunting with no success, I decided to start my own business TURQuoise & Beyond, where I sell Peshtemal Turkish bath towels; unique traditional towels used back in hammams and fashion jewelry; designed and produced with care in Turkey. The concept store was born with the passion to introduce unique treasures from my country. The sales are currently in online platforms for individuals and I am working to expand to businesses all over US.

What do you enjoy most about the USA/Austin, now when you have more experience, how’s the quality of life compared to other US cities or Turkey?

The most important thing I like about Austin is that, I find most of the things I would be looking for in a big city. There is always something happening in Austin and you just need to look for it. However, at the same time I still feel that I am living in a small town because people are so friendly and they have the time to talk to you rather than being in a rush like all big city inhabitants. I have never lived in a different US city but I think the quality of life is very high compared to other cities in US or Turkey. People are very friendly, helpful and respectful to each other. People are very open-minded and welcome the differences. There is less traffic. You can find opportunities to perform all kinds of outdoor and indoor sports. Life is not only about work. Social life, family and friends are an indispensable part of it.

Usually there are some negatives, what are the ones for Austin that really stand out for you personally?

Distances are so far away that it is not possible to walk anywhere. Most of the time you would need to drive and if your destination is a close one, then you just prefer to drive.

Usually there are some negatives, what are the ones for Austin that really stand out for you personally?

Distances are so far away that it is not possible to walk anywhere. Most of the time you would need to drive and if your destination is a close one, then you just prefer to drive..

Do you feel Austin is a good place for you as an entrepreneur right now? Are there any areas expats like you might like in the USA in your opinion better than Austin (entrepreneurs/startups WHY?

I think Austin is a great place for entrepreneurs. Starting a business is simple and easy in terms of paper work. Entrepreneurship is very much supported by the city and the state. There are a lot of alternatives for funding. Everyone has an idea and is an entrepreneur within himself or herself that you get inspired by all the conversations around you. For me personally, all of the above is valid. However, the biggest challenge for my business is that Texas is so scattered that it becomes harder to reach to potential business customers in person.

How would you rate the public transport? What are the different options? Do you need to own a car?

There are some busses and one metro line in Austin. You can use them only if you are traveling within downtown or if you are living within a walking distance of the metro line. The metro is very slow and you need to wait for long hours to be able to catch the busses. Unless you are living, working and hanging out in downtown, it is not possible not to use a car.

Which are the best places/suburbs to live in Austin as an expat in your experience?

We have been living in North Austin and enjoy it very much. A lot of technology companies such as Dell, Apple, Samsung, Oracle, etc.. are currently located or in the process of moving to the region. You can find parks, nice shopping centers, restaurants, and events in close proximity. Peaceful neighborhood, low crime, good schools are some of the advantages. As an expat, you most of the time prefer to live in an apartment community until you decide where you would like to settle down. There are also a lot of new apartment communities in the neighborhood.

Do you go out a lot – hobbies? Or is everything about work right now?

There are so many networking events being organized in Austin and I spend a lot of time participating to them. I enjoy meeting new people, making friends, being inspired by the story of each new person I meet. I like biking and jogging in my free time. I also do painting occasionally. Trying new restaurants, trying out new one-time activities and traveling are also my favorites.

What’s the cost of living compared to other cities you are familiar with? What is cheap or expensive in particular?

I am only familiar with California and New York in US, where the cost of living is significantly higher than Austin. Compared to Istanbul, cost of living in Austin would be slightly higher. However, it totally depends on what you include in your own bucket when calculating your own cost of living. Buying cars are way cheaper in US as there is an out rated tax imposed on cars in Turkey. Rents could be considered similar. Meat products are cheaper in Austin, whereas vegetables and fruits are very expensive compared to Istanbul.

What are the locals like; do you feel you mix mainly with other expats?

I attend to a lot of networking events and try to mingle with locals as much as possible. They are very friendly and welcoming. However, it could be harder to get into them because you are the new one out here; whereas they already have an established life, friends and family circle. It is easier to get into other expats because they are all foreigners, share the same feelings and try to establish a life and friends network just like you.

Did you think it is easy meeting people/other startups and making friends in Austin?

That’s a tricky question. Meeting people is very easy in Austin because people are friendly and open to making friends. I believe you can meet people while doing anything in Austin very easily. Making friends is a deeper step as you are actually intervening with a currently established friends’ network. Therefore, you should be the one to make the first move most of the time.

In most of the networking events, you come across to Sales, Marketing and HR people. However, meeting other startups or meeting entrepreneurs, meeting investors who invest in startups, new businesses, finance professionals are a bit more challenging as those people do not hang out in regular networking events. They prefer to socialize in organizations with members, which makes it harder to get to them.

How does the work culture/life style differ from other countries you have lived in?

Both work culture and life style in Austin is much more casual than Turkey, Germany or Finland.

In Turkey, work life requires more procedures and a more formal dress code. You would need at least two years to get promoted in a position. People working in the same work environment tend to have similar academic and professional backgrounds. Work hours are longer and people are expected to be a good team member, problem solver, out of the box thinker.

In Germany, life is more structured. Everything is planned in advance. People would hardly get personal on work related issues. You could be great pals in social life even if you are fighting to death at work. Titles are very important and people are very distant. Most of the time you work as an individual and you would resist doing anything, which is not in your job description. It is highly important to have a photo in your resume and speak standardized German with no dialect “hoch Deutsch”. Work hours should be highly efficient with less socializing and long holidays are valued.

Whereas in Austin, work and social life are very casual. Socializing with your co-workers, partners, customers are a key point in your success. Titles and hierarchy is not important at all. Average promotion time within a position is 6-9 months. Putting a photo in your resume is very uncommon to prevent any kind of discrimination.

Did you have any misconceptions about Finland or Texas that have turned out to be super wrong….or vice versa, you thought something will be great and it is exactly the other way around?

I did not have any misconceptions about Finland or Texas. The only thing is that I have found Texas greener than I have expected.

Do you think your career (business) would be the same in Finland/Turkey – or does this work better for you? Either way, please explain more.

Working in Turkey or US has both advantages and disadvantages for me. Your resume tells a lot about your background in Turkey (schools, scholarships, work places) before you even need to start telling yourself. However, those do not mean much in US, as people do not recognize the name of the institutions or work places. The biggest challenge in Turkey is to switch between different industries or departments as most of the jobs require work experience in that specific industry. It is more acceptable in US to switch jobs between different departments or industries. That’s why as a business development and finance professional, I was confident to look for jobs in the same field but in different sectors other than real estate/ private equity. However, the two biggest challenges here were unrecognized academic background and having no network at all when we first moved. Applying online was like throwing a stone to a dark whole. Most of the people find their jobs within their network.
When we dive into the entrepreneurial world, it is easier to start a business in Texas/ US compared to Turkey. There is less startup costs and less procedures, paper work along the way. People are supported to be entrepreneurs and start-ups are supported by the state, non-profit organizations in their infancy in terms of funding, training, etc… I could have continued my career path in Turkey in the same field but I feel there are more opportunities here both in corporate and entrepreneurial means.

What are your favorite restaurants/bars in Austin – why ? If you know of any great Turkish restaurant we would love to know as I love Turkish food. SipSak in NYC was one of my favorite place and Orhan catered a huge party for EuroCircle @ Turkish consulate in 2006.

Rudy’s has the best BBQ I have eaten. I love the Tex-Mex foods and the open-air restaurant by the lake in Hula Hut and the pizzas in Backspace in its cozy environment. Turkey has a huge delicious cuisine. Unfortunately, there are no Turkish restaurants in Austin. However, there are similar tastes in fast food; VERTS and Kebabalicious

There is something you would like everyone to know/understand about Turkey, its culture and people, what would it be?? I know from my own experience how little people really know about Turkey and its core culture – and even about the amazing cuisine.

Turkey is a unique country, which is located where east and west meets. It connects Asia and Europe with its bridges over the Marmara Sea. Turkey has a large cultural heritage, several natural beauties and amazing cuisine. Turkish people are very hospitable, friendly and generous. I would recommend everyone to visit Turkey. I assure they will find more than they would expect.

Besides all the great things about Turkey, I would like everyone to know that due to the agenda of the current government, Turkish people have been facing significant problems: restriction of freedoms including freedom of speech, freedom to get information through media, freedom to protest… Turkish People have been protesting on the streets since June 2013 and they have been facing with extensive means of police violence resulting deaths of several innocent young people. In order to stop this, it is extremely important to get the outside worlds’ support. Please support the Turkish people and let the world know what is happening in Turkey!

Is there any advice you would like to offer new expat arrivals or contemplating a move to Austin – especially for a startup/entrepreneurs/freelancers??

My biggest advice for the new expat arrivals would be to join networking events and hobby groups and connect with as much people as possible. Austinites are very friendly, helpful and easy to meet.

For start-ups or entrepreneurs, there are great organizations, which are dedicated to help you. Some of them are Small Business Administration (SBA), Small Business Development Program (SBDP), PeopleFund. Do not hesitate to ask for help or info or to pick someone’s brain.

If there are other startups that you would like to connect within the European community – who would they be?

I would love to connect with start-ups especially in retail, online market place and marketing. I enjoy meeting new people and get inspired by the story of every person or business. That’s why; I would love to connect with all start-ups in the European community in Austin as it would be great to meet them face-to-face.

Connect with Ozlem:
Ozlem Diker at EuroCircle
Ozlem Diker @ LinkedIn
www.turquoiseandbeyond.com
facebook.com/turquoiseandbeyond
www.instagram.com/turquoiseandbeyond

I was intrigued with Alex’s ideas after we met in February at the EuroCircle ‘s second Red Room Lounge event. There is something about the British accent which sounds so elegant (especially compared to yours truly with my Finnish accent). Alex also has a Law Degree from Cambridge University. Mine is from Finland.

Alex, you are originally from the UK? When did you move to Austin? We found you via EuroCircle if I recall correctly we met at the Red Room Lounge at a EuroCircle event?

Yes I am originally from the UK and moved to Austin December 2007. We met at the EuroCircle event.

Did you move with a spouse/children?

I moved with my wife and 6 month old child at that time.

Why did you move; what do you do so everyone knows that?

I moved because I fell in love with Austin when I did a Masters @ UT back in 1995. My wife and I decided we wanted to live in America when our daughter was born. We decided to do a road trip to decide where to live. She asked to see Florida, California and Boston – and I proposed Austin. She fell in love with Austin and we decided to move there. I intended to work from the swimming pool on my job as President of our schools in London and New York, financing companies through my corporate finance company and green energy. Events took over however and I founded two startups instead. Abercorn International School – a school focused on providing the best global education for kids 2 ½ to 11 years old – and Trip Champ an artificial intelligence and big data platform whose first implementation is an intelligent travel agent.

What do you enjoy most about Austin, now when you have more experience, how’s the quality of life compared to UK or where ever you moved from?

I love the climate (other than this last winter), the people who are warm, friendly, outgoing and above all entrepreneurial. I love the mix of people from all over the country and the World which came as a major surprise. I think there is a belief that in Austin anything is possible. The quality of life is much better than the UK – better weather, much cheaper cost of living, less crime, better public education and more entrepreneurial.

Usually there are some negatives, what are the ones for Austin that really stand out for you personally? What do you miss most about “home” what ever that means to you?

Downsides are less cultural attractions, less foreign cuisines (eg limited great Indian food), bad (too hot) climate in the summer and you cant walk around or take the tube. Also miss friends and family

Did you feel Austin is a good place for you as an entrepreneur right now? Are there any areas expats like you might like in the USA better than in the UK in your opinion (entrepreneurs? WHY?

Yes it is a great place for me as an entrepreneur. Austin is one of the areas, I also believe Boulder, San Francisco (because of the entrepreneurial scene) and increasingly places like New Orleans and New York city that are fast becoming entrepreneurial hubs.

I think the UK is fortunately at last recovering economically but the entrepreneurial spirit has not yet recovered from the recession. In many parts of the USA its alive and well.

What are the best places/suburbs to live in Austin in your opinion?

I love Lake Travis for the lake (or what was the lake), the increasingly good facilities – schools, the new hospital, the new library and convenient access to downtown.
I think Lake Austin is beautiful but unaffordable. Westlake is convenient but very pricey. Bee Caves is fast growing and relatively convenient. I have friends who love Tarrytown and if I was single with no kids I would live in downtown for the amenities.

Do you go out a lot – hobbies? Or is everything about work right now?

I try and go out on regular date nights – movies, broadway across America, opera, EuroCircle, dinners with friends. We also go to Fredericksburg for wines and occasionally to Houston or dallas for a night away. I also go to quite a lot of networking events.

What’s the cost of living compared to UK or other places you have lived in? What is cheap or expensive in particular?

Much cheaper than the UK. Taxes much less. Medical costs much more. Gas much less. Satellite tv, cell phones and broadband much more. Food less. Mortgages more but have long term fixed rates available here (rules much harder here to obtain a mortgage).

What are the Texans like compared to for example people in your last residence – do you notice any difference?

Generally more old fashioned manners eg “sir” or “maam” and more welcoming, less reserved.
Less globally travelled. Increasingly diverse but nothing compared to London which is a melting pot for people of all nations

Did you think it is easy meeting people and making friends in Austin?

Not as a couple with kids. Its getting easier with groups such as eurocircle, and mothers groups and networking groups and relocation advice and help but Austin is still a very badly networked city compared to London something which I hope will change in the next few years.

What’s the economic climate like in Austin, how would you compare it to other places? Why?

I think its very positive in Austin but is impacted inevitably by what is happening in the state and the country. I often say to friends Austin and Texas are doing well despite the government or despite the economy – how well could they do if these issues didn’t hold them back. I am very optimistic about the future for Austin. The UK has had a difficult few years economically but is now recovering strongly. Unfortunately I don’t believe the recovery is widespread – most of it is in London – nor is it broad based – much of it is housing based and is focused on the very rich. I am concerned about the long term outlook particularly with political instability and global uncertainty.

How does the work culture differ from UK? (health care, clothing, customs, women, manners, food, alcohol, hygiene etc)

Health care is effectively free in the UK for everyone but many people supplement it with private health care. Clothing is similar and customs are increasingly similar as the UK and indeed Europe becomes more Americanized. In the UK there is much more of a drinking culture – a lot of English people drink regularly after work and some drink regularly at lunch times. In terms of food the UK has had a renaissance with some great English food emerging but also significant success with foreign foods such as Indian food which have become the national dish.

The English and indeed Europeans take much longer holidays than Americans – six weeks paid or more and have much greater work benefits – eg long maternity leave, paid paternity leave, sick leave etc.

Did you have any misconceptions about Texas that have turned out to be super wrong….or vice versa, you thought something will be great and it is exactly the other way around?

Friends of mine had significant misconceptions and joked about me riding a horse to work which of course wasn’t true. I was concerned that it would be very conservative and although much of the state (Texas) is Austin isn’t. I was also concerned we wouldn’t fit in but we have. I was surprised by the number of different nationalities here and was particularly surprised to find other Brits.

Do you think your career (business) would be the same in UK – or does this work better for you? Either way, please explain more.

no I would probably not have started up a new startup in the middle of the recession let alone two. We already have a school in London and I can’t see having started up a school in Austin if I had stayed in the UK. Its just too distant. Likewise would I have had the courage to turn a crazy idea into a technology company that hopefully one day will compete with google – I doubt it. Austin made this happen – I met great people, some of whom believed and belief is critical.

What are your favorite restaurants/bars here in Austin (WHY) – and socially/workwise – what kind of networks do you attend to connect with people for business/personal life?

Hudsons on the Bend and Austin Land and Cattle and Trio at the Four Seasons
Happy hours with some of my network. A bit of capital factory.

Is there any advice you would like to offer new expats/entrepreneurs arriving at Austin?

Talk to a relocation agent, connect with the major incubators ATI, capital factory, tech ranch etc and try and make some core connections before you come. Network as much as possible when you get here

Anything else you would like to share with us?? Choose freely.

I think Austin needs better infrastructure not just in the core city but also in the suburbs. My hope Is that ultimately we build bullet trains to connect Austin, Houston and Dallas which will create a wealthy G7 country and can be financed out of Asia.

I also believe Austin can sort its water problems out with next generation water technologies and this will be essential if it is to continue to grow in years of drought. I believe there is a need for more kid focused activities and better museums but these will come I think.

There is also a need for more capital to come to Austin – there are a lot of startups but its still difficult raising money here. There is a real capital gap and if this is not addressed it will hamper Austin’s growth. I also believe Austin should offer more incentives for small businesses.

Connect with Alex:

www.abercorninternational.org
AlexGreystoke.com

 

Varda and Vladimir opened their restaurant, Russian House in October 2012. I interviewed Varda 2 years ago (From Russia With Love and had a lovely EuroCircle event in October at the Russian House. We have joined forces again this year for the traditional International Women’s Day party on March 8 (during SXSW) with Varda & Vladimir. I wanted to find out what’s up with the two of them – Varda just returned from a little trip for her birthday from Seattle, Portland and Vancouver.

You opened in October 2012 after numerous delays and unpleasant surprises. Once the restaurant opened did you run into more surprises, for example different regulations, permissions or laws that may surprise a foreigner?

Yes, taxes. No matter how much you think you are ready for them; it s always a surprise

You’re scheduled for the electric chair. What’s your last meal? What about your husband’s?

I really doubt I would have an appetite before getting on the electrical chair, so I would stick to my Russian nature and would ask for the whole bottle of vodka and enjoy the ride…Vladimir totally agreed with me

What are 3 tips for running a successful restaurant in your opinion?

Self organization and discipline, passion for whatever you do and full commitment

How difficult or expensive is it to be a green food restaurant – do you try that?

Just as hard as making everything from scratch; hard but rewarding

What are your future plans for the restaurant? (décor, menu, entertainment, staffing etc)

Continue to improve and grow in every aspect of this business and spread love for Russian Cuisine and Culture

In today’s struggling economy, what steps have you taken to continue to lure consumers in??

We offer both meal and drink specials regularly (each day of the week has its special) for instance on Mondays we have 50% OFF on vodka infusions and appetizers, happy hour specials, tango nights. We put a lot of effort on not only feeding guests with high quality food but entrainment (“Khleba I zrelish” as the Russian saying states “All we need is a little bit of bread and circus”. Our entertainment not only includes parties, but cooking Classes, Taste of USSR Evenings where one can explore Cuisines os all the Former Soviet Republics, FREE Russian Classes and much more. Combination of Authentic Cuisine along with Cultural Aspect is the key

Do you peruse food reviews and review sites such as Yelp?

Yes, maybe even more than I should. I take every review very personal, I always respond to reviewers; thank them for positive feedback and try to correct the negative reviews, I discuss the reviews with my staff, and I want to make sure they understand the importance of customer’s feedback. Positive reviews make us all feel very good and make us all work even harder so please don’t hesitate to share your positive experiences you had at Russian House with us.

When you’re at home or someone else cooks for you, do people feel pressured to cook you something fancy because you own a restaurant and Vladimir, and your husband is a chef?

Unfortunately I don’t have many friends who are willing to cook for us; we are expected to be well fed

Where do you get your ingredients from? What are the best restaurants you’ve eaten at in Austin outside your own?

Local farms, local food stores, New York, California (for special Russian goodies)- many sources.

We are always up to exploring more and more restaurants in Austin and are always looking for new interesting concepts. We are regulars to Wholefoods as it s very close to where we live and just a great place to buy good quality different foods. And we both love sushi.

What do you cook yourself and your family at home? Or do you cook?

I don’t cook. We usually eat at the restaurant or take some of our restaurant’s food home. I do make salads though, but I go to Russian House or other great Austin restaurants for a full meal

If you were to open a new restaurant, what style of food would you pick and where would it be??

No spying, Kaisa ! I do have several ideas for new restaurants. Location; Austin (yes, I would open another restaurant in Austin!) California and Europe

As far as the menu goes, after 1 ½ years you have learned from experiences what do people like the most and the least? Was there any surprises, would you change anything….

Surprise #1 The biggest surprise to me is that the most well known Russian/Ukrainian dishes such as borsch and beefstroganoff are well know for a great reason; people love love love them, not just because they want to stick to something they already know, but even those who have never had them before love them from the first bite/spoon
Surprise#2 Americans like pickled herring ! Especially our appetizer; pickled herring with pan fried potatoes. And yes, people drink a lot of vodka
Least Favorite: kholodec (an absolute Russian delicacy !) jellied meat cold appetizer.
Yes, we have made some adjustments to the menu. We had to make the menu a little smaller, I feel like people were a bit overwhelmed with the size of the menu and it was hard to make a choice.

Tell me if you have ever been insulted so much that you had to kick somebody out?

Yes, there were instances when I had to kick people out, not because I was personally insulted (people are usually afraid to mess with me; 1. I am Russian and we all know nobody wants to mess with Russians, 2. I got Vladimir behind my back at all times, 3. The whole Russian Crew will be there to protect me) but because of their inappropriate behavior in public. I m responsible for every single person who walks through the Russian House’s door and my job is to make sure all my guests feel welcomed, happy and comfortable so if there is anyone who is aggressive in their behavior and is disturbing others, they will be asked to leave

What was the worst meal that you’ve had? What’s the worst meal you’ve prepared?

I really cannot recall the worst meal I have had but I sure know I have prepared some and I am very lucky to have Vladimir who has made my life not only amazing but gastronomy amazing

I am sure the Russian community has really found you – as well as other Europeans. What do you think the Europeans like the best at the restaurant (food/drinks/décor….)

I really cannot recall the worst meal I have had but I sure know I have prepared some and I am very lucky to have Vladimir who has made my life not only amazing but gastronomy amazing

What would be a perfect weekend for you and Vladimir – if you do not have to work at all?

Turn off cell phones and spend a weekend in Moscow in the summer with our families

Anything else you would like to share with us?? I think I heard somewhere you made the cover of Austin Chronicle?? Are you still working as a sports agent?

I m very thankful for all the support we have been receiving and I m very happy and grateful I can spread the love for my origins and cuisine.
I am fully committed to Russian House (please refer to question about successful business tips!)
I was never told I would be on the cover, what an amazing surprise. I am very thankful to all the media support we receive. (all those years I played professional basketball, all that sweat never got me on the cover of any newspaper, all those cat walks I have done being a model never got me on the cover of any magazines, but love and hard work for Russian House did and I AM very proud of it.

Connect with Varda:
Restaurant websitee: www.russianhouseofaustin.com
Facebook Fan Page www.facebook.com/RussianBistro
Facebook: www.facebook.com/varda.tamoulianis

Gary Spirer – what do you think about life?

When I reflect on life, I ask myself did I live my life to the fullest and will I leave the world a better place for having existed.Life is bitter sweet.It’s not fair and full of unknowns and mystery. We all get dealt different hands and it’s what we do with them that makes for adventure and hardship if you believe in free will.

Somewhere, I don’t know exactly when, it struck me that you make a choice to be or not to be. The “to be” people have a zest for life. They face the slings and arrows of their destiny but they keep moving forward. They make things happen. They don’t have to be financially rich but rich in character, love and spirit. The “not-to-be” people somewhere deep within their psyche give up on life. They surrender. They are like Marlon Brando’s Terry in “On the Waterfont” : “You don’t understand. I coulda had class. I coulda been a contender. I coulda been somebody, instead of a bum, which is what I am, let’s face it.” The not-to-bes life is lived in a rear view mirror like Terry.

The question becomes when you look back on your life what are your regrets? We all have them. I would surmise that most of us probably imagine at times a life where we could take what we know now and again be 15 or 20 years old. But, since we can’t go back in time, it’s the regrets that our life didn’t turn out to be near what we had dreamed or expected. These regrets can turn into a sense of disillusionment. Our regrets and disillusionment become ingredients that we pour into the cauldron of our lives and mix with our courage and fears to forge our character, soul and being.

My litmus test is can I live my life with all its emotional ups and downs, all the hype, all the masks and still not be cynical? To me, cynicism is when life becomes a deadening monochrome. People exist only for their own interests as Thomas Hobbes describes in “Leviathan” and there is no social contract that binds together the community of man.
I feel you need luck in life and I am grateful that my luck is to be an optimist.I see the world through the lens of the glass
being more half full. Every time I have started to feel down someone serendipitously appears to guide me. That’s the Spirit that makes life worth living.

Can you give us some professional background on yourself and some of your accomplishments?

To the world, my life has some accomplishments: NYU Literature Award, Phi Beta Kappa, MBA Columbia University, Lazard Freres real estate affiliate, owner of Capital Hill Group (investment banking firm; FINRA member); one half billion in real estate transactions; capital-raising expert.

The real accomplishments that resonate with me: two daughters; a wonderful girlfriend; a mom going on 92; a passion for ideas; a desire to find patterns and principles that repeat throughout life; a semi-pro baseball player; a poet and novelist; and love for teaching others how to reach their dreams.

I often wonder about the road not taken. At NYU, I turned down a Wilson Scholarship for literature and I was runner up for a Rhodes Scholarship in Literature. I decided to go to NYU Law School. I left after a year and taught literature at Wagner JR High School (Upper West Side in Manhattan) for a year to kids bused in from Harlem. Then went to Columbia Business School (MBA in Finance) where I chaired the investment banking class and researched two articles – one appeared in Harvard Business Review since the professor for who I did the research graduated from there.

From business school, I went to work for an investment banking firm Lazard Freres’ real estate affiliate.I had the good fortune to receive mentoring from Andre Meyer, the senior partner and patriarch of Lazard Freres. Meyer counseled former president Lyndon Johnson and the Kennedy family money. His net worth in today’s dollars would be in the billions. Having learned money-raising,investment and business-building secrets from my mentor Meyer,I left Lazard Freres to test them out. Ironically, what I learned worked too well when it came to making money. Over the next two years, I entered two partnerships to syndicate real estate. Each partnership ended within a year. I made each of my two other partners way too much money. They decided I would leave them since my share amounted to millions of dollars-that was thirty plus years ago dollars.They kept my share of the money and interests in the buildings that we were to own together..

From those very difficult experiences,I found myself with little money and a young child crying in the next room to support. I borrowed $15,000 and put myself into the money raising and business-building business.

You wanted to become an author and we know your new book just came out shortly. Please give us the title and genre of your book and a 30-word or less tagline:

Title: Crowdfunding The Next Big Thing. Tagline: Money-raising Secrets Of The Digital Age.

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Who is your intended audience and why should they read your book?

The audience are investors in early-stage companies and those seeking capital such as creative-types, small businesses, intra-preneurs in corporate America, small entrepreneurs and those entrepreneurs who want to create the next Google, Instagram, Twitter, LinkedIn or YouTube.There are five major money-raising strategies laid out for each of these groups and how these strategies can be applied step-by-step to their specific needs for capital.What makes the book compelling is understanding how , when and why to use different strategies to get the most favorable terms from investors and what investors should look for to avoid being hyped or even defrauded. Then, readers learn how social, mobile and the web can be used to build traffic, audiences, influence, evangelists and a money machine that creates income and wealth by following the various models that simplify the money-raising mystique.

How did you come up with the title of your book or series?

Crowdfunding covers the next big thing which is raising capital using the web,social and mobile. The Internet has transformed everything it has touched and will do the same for money raising. The next big thing is all the industries that will grow to support those who want to raise money from crowds. To succeed at crowdfunding, you will need web pages, copy, videos, social media, mobile and content marketing and advertising.

Tell us a little bit about your cover art. Why did you go with that particular image/artwork?

The cover art shows all the different services and connections that make up crowdfunding and the winners get the thumbs up sign. During the entire money-raising process, you have a series of go or no go decisions. In the end, you need a thumbs up by either venture capitalists, super angel investors, angel capital networks or the every-day investor when crowdfunding equity is allowed to go live

What is your favorite part of your book and why?

I really like every part of the book. My favorite part was showing how all the puzzle pieces of money-raising fit together and which of the five money-raising strategies I laid out you should use-how, when and why. Then how money-raising works with social, mobile and the web. I reveal secrets of how the experts drive traffic, get sales ready leads for their products and convert to them to sales.I show how investors are also your customers and how to similarly target them,develop leads as to who they are and how to close them so everyone feels that they made a good deal

Give us an a few interesting facts about your book

Crowdfunding is not new. Neighbors came together to help each other and donate money and services to get projects such as homes built in Revolutionary times Crowdfunding was used to raise money for the Statue of Liberty. Crowdfunding in modern times was used by rock groups to finance tours.In 1997, a British rock band funded their reunion tour through online donations from fans. Inspired by this innovative method of financing, ArtistShare became the first dedicated crowdfunding platform in 2000. Shortly thereafter, more crowdfunding platforms began to emerge, and the crowdfunding industry has grown consistently each year.

Do you have any unique talents or hobbies?

I have an eclectic background .I like to find repeating patterns and principles to model and simplify complex subjects so readers learn valuable short cuts. I like to take business and investment subjects and turn them into fun reading experience by adding a lot of stories and case studies. The novelist and screen writing part of me wants to make my books page turners as if you were reading a thriller. I have written a Wall Street thriller that I want to publish soon.Having been in the film business, I wrote it to be made into a movie.I love athletics and I have a passion for teaching.Giving back will always be an avocation.

How can we contact you or find out more about your books?

CrowdfundingTheNextBigThing.com, Linkedin, Facebook, EuroCircle.com or DilogR.com

What can we expect from you in the future?

I have written an entire series of courses on money-raising that goes into more detail on the current Crowdfunding The Next Big Thing book. Then I have books and lessons on business building once you raise the initial money or follow on capital via Series A,B,C rounds. I have raised over $60 million in equity directly from investors – $125 million in current dollars

What can readers who enjoy your book do to help make it successful?

Share it with others so they can read it and make their dreams come true as well.

Do you have any tips for readers or advice for other writers trying to get published?

Publishing a book is a collaborative process that manufactures a thing in physical or digital form or both. The real challenge is having the discipline to test your idea/solution with potential readers before you write the book.The initial goal is to get their feedback as to whether your idea/solution provides enough value that they would purchase your book. Next, successful books not only have to be remarkable in all aspects but they have to be marketed strategically. Marketing is an ongoing conversation that you must initiate by creating awareness. I cover this within the Crowdfunding The Next Big Thing showing that marketing is really story-telling.To succeed, you must engage,entertain and educate. There are four levels of conversations or marketing strategies that you must incorporate into every thing you present. You must be an artist/designer and a scientist/data expert at the same time you find the right marketing messages , create your unique selling proposition and insert it to deliver successful presentations, pitches, campaigns and build a platform and a following

Is there anything else you’d like to say?

Too many people think money-raising is creating a business plan. That’s the last step not the first step to get money. Crowdfunding starts way before you go live on a crowdfunding site.

What do you do nowadays and where do you live?

I moved with my Finnish girlfriend to Austin in 2009 from New York City – I am a New Yorker who decided to change his lifestyle. I was born on Long Island, lived years in Manhattan (last few years right across from the Lincoln Center), Westchester and a few years in Boca Raton. I really felt like I needed to have a little more relaxed lifestyle. Now we live in downtown Austin, about 10 min walk from Congress Avenue along the lake. Living downtown right on the water is the best thing about living here. If you ask my girlfriend she would say we work more than ever – writing a book, having a start-up software company etc. But we both like Austin very much and have met such wonderful people via EuroCircle. However, my girlfriend HATES the summers in Austin, she dreams about Finland during those super hot months in Austin (90s-100s in FA, 30s-40s Celsius) this past summer we went to her home in Finland. Her sisters, brother and mother are some of the nicest people I have ever met and makes me a very lucky guy with my family to boot.

Connect with Gary Spirer:

Amazon Kindle(and print): www.amazon.com/Crowdfunding-Next-Thing-Gary-Spirer-ebook/dp/B00HQ7JZOM/
EuroCircle members special offer: 40 % discounted paperback plus three bonuses (free S & H):
Get the Discounted Book Here
Update July 2014 – Gary’s new ebook Crowdfunding: The Winning Formula on Amazon (introduction to raising capital/crowdfunding)
LinkedIn: www.linkedin.com/in/garyspirer
Facebook: www.facebook.com/garyspirer
Company website: www.Dilogr.com

Article: Wall Street Journal: Real-Estate Crowdfunding Finds Its Footing April 14 2014